Even though there may indeed be a mañana, now is the perfect time to refresh your LinkedIn profile before pursuing your 2019 networking goals.
Get started by accessing your account. #noexcuses – if you can’t find your password, reset it.
1. Start with your profile photo.
Is your LinkedIn profile photo current? Ask yourself, if I was meeting someone that I didn’t know in a coffee shop, would they find me using this picture. If no. Get a new one.
Is this a high-quality image? If not, invest in yourself. Get a professional headshot.
2. Finesse the profile headline.
The LinkedIn headline is probably the most important thing to get right.
You’ve got 120 characters to tell people what you do. Use keywords and don’t forget to sprinkle in some personality (when suitable).
Depending on your goals and your current position, your title alone could be captivating enough. If not, you’ll have to be creative. But don’t overdo it. Keep it clear and be authentic.
3. Summary with substance.
Once you’ve sorted out your headline and it’s stellar, then and only then do you move on to the LinkedIn Summary.
Here’s the part where you need to tell your story, one that triggers prospective connections to want to get to know you.
- Be sure to write it in the first person.
- Find the right mix of professional and personal based on what you want to project.
- You’ll want to include your accomplishments along with your key strengths.
- Don’t forget to mention your core values.
4. Is the experience section up-to-date?
Number one thing to make sure is that your current job(s) are accurate.
This section should come pretty easy as its similar to writing your CV. Remember to include keywords.
5. Skills and endorsements.
When it comes to the skills and endorsements section of your LinkedIn profile, be sure to include a mix of both hard and soft skills. Pay it forward by endorsing someone that you’ve enjoyed collaborating with recently.
6. Don’t skip over the education section!
This part comes in handy for networking with other alumni, especially if you have degrees or credentials from more than one institution.
Little, simple changes can lay the foundation for big results down the road. Sure, there are other, wilder ways to spend your time. Although your LinkedIn profile is just one of the components of successful connecting, it’s one where an hour’s worth of updates can offer a threefold return.
Cris Kristofits is a serial event-er with a passion for meeting new people and a diverse network of superconnectors in Barcelona. If you want to make her heart flutter, look her in the eye and say the three magic words every networker loves to hear. She is a cofounder of The Tell Me More Project and the VP of Community Relations for the Barcelona chapter of the Professional Women’s Network (PWN). Connect with Cris on LinkedIn. Or, search #seeCris on Facebook to keep up with her event-ing .